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"1% For the Planet" Recipients Named

May 22, 2008

All our coffee drinkers are familiar with the "1% for the Planet Program". We donate 1% of all our sales proceeds to organizations that help enact positive environmental change – especially in the Hawaiian Islands.

This year's recipients include:

Surfrider Foundation

Ka Honua Momona International

Sierra Club (Hawaii Chapter)

Hawaii Nature Center

Hawaiian Canoe Club

The Nature Conservancy (Molokai Chapter)

Check out their web pages and read about the good work they do. Consider supporting them yourself.


We are not just 100% committed to offering the finest Hawaiian premium coffees: 100% Molokai coffee, 100% Kona coffee and 100% Maui coffee. We also are 100% committed to supporting the revitalization of both culture and ecology in our home, the Hawaiian islands. That's why we donate 1% of revenues to this cause. More than that, we actively support the people of our home-base island, Molokai, which many consider to be the most traditionally Hawaiian of all the islands. We must be pono–that is, doing the right thing. The native culture teaches this by example: It takes strength and courage, smarts and passion, to malama the aina–to take care of the spirit of the land that feeds us. We want to be part of that tradition.

Malama Hawaii. There is nothing like it anywhere else on planet Earth.